Is It Too Little Time Or Too Little Effort?
So everyone knows that marketing, content creating, and networking are the essential tools to success in today’s modern age.
It is unarguably the fastest way to get your name, idea, or brand out into the hands of thousands and the eyes of millions. From a little boy, singing his heart out in the middle of a Walmart or a grandma that covers the latest underground rap songs, the Internet is a wild place! To say the least. Though it would be an understatement to say, it may be the most important tool in any business or any avenue involving people.
New stars and new ideas are created and shared every day (it almost feels like every hour) and the attention that these well thought out or even spontaneous videos get can change the landscape of a business with just one video. It truly is the greatest time to be alive for any creator.
Now, you may ask yourself, if it’s so easy…
WHY DOESN’T EVERYONE CREATE CONTENT?
That’s a great question, many would have you believe that they just don’t have the time. Running a business is a full-time job as is, now having to juggle kids, friends, family, or even just a simple check in with yourself can seem tasking to any dreamer. Let alone a dreamer trying to keep their dream alive. Let’s face it not every pers guy on who post a video experiences viral success, or that every awesome or funny video even gets half to reach that another less funny video might receive. Like we said, the Internet is a wild place and very unpredictable.
We’re here to tell you that we understand this, but there is a solution and it’s the most obvious one.
CONSISTENCY IS KEY!!🔑
Social media recognition and success comes in many different audience shapes and sizes. And there is no cookie-cutter path to success. However, if you where to make a video a day, hell even three or four videos a week, your reach and your audience will grow with the consistency and activity on your pages. The key to longevity is content-consistency.
Now you may be wondering well what kind of video do I make? That question can only be answered by you! The gag is though there is no shortage of inspiration out there, and there is no one way to do it . If you look up videos in your field of work, you’re sure to find some type of content in that realm and remember great artist steal!
The cold hard truth is you just gotta get in there & do it! You don’t have to have a fancy camera you don’t have to have an amazing script. You just have to know what you want the people to know about you or at least what you want them to see. Just taking your phone out for 10 minutes (which you already do) to record a small explanation or even just as testimonial about your passions or goals can connect with someone right up the street from you or across the world that feel the same way you do and that can help uplift a vision you saw alone!
Many will have you believe that there’s just not enough time in the day to strive for better.. but we all get 24 hours. Content-consistency is the real game-changer.
What will do with it?
Content Creation FAQ for San Antonio Small Businesses
Q: Why is content creation so important for my San Antonio small business? A: In a vibrant and growing city like San Antonio, creating consistent and high-quality content is essential for standing out. It helps you build trust and credibility with your local audience, improves your visibility in online searches (especially for local keywords), and allows you to showcase your unique identity and connection to the community.
Q: What kind of content works best for a San Antonio audience? A: Content that resonates most with San Antonians often has a local flavor. Consider creating content that:
References local events like Fiesta, Spurs games, or community happenings.
Highlights local landmarks and neighborhoods.
Features customer testimonials from people in San Antonio.
Shows your business's involvement in the community.
Uses relatable language and cultural references that a local would understand.
Q: What are the best social media platforms for my San Antonio business? A: The best platform depends on your target audience.
Facebook is a great all-around platform with a broad demographic reach.
Instagram and TikTok are excellent for businesses with highly visual products or services, especially if you're targeting a younger audience.
LinkedIn is crucial for B2B (business-to-business) companies looking to connect with other professionals in the city.
Q: I'm just a small business owner. Do I really have time for this? A: Yes! Creating content doesn't have to be a huge time commitment. As the blog post mentions, even a few well-planned videos or posts a week can make a significant difference. Start small and focus on consistency. The goal is to get in the habit of sharing what you do and what you're passionate about, whether it's a 10-minute video or a few photos with a meaningful caption.
Q: How can I make my business's website and content more visible in San Antonio search results? A: This is known as Local SEO (Search Engine Optimization). To improve your ranking:
Use local keywords in your content (e.g., "bakery in San Antonio," "plumbing services Stone Oak," "San Antonio home repair").
Make sure your business is listed on Google My Business, Yelp, and other local directories.
Encourage customers to leave positive reviews and respond to them.
Create blog posts or articles that answer common questions people in San Antonio might have about your industry.