10 Types of Videos Every San Antonio Brand Should Be Producing Right Now
San Antonio’s Creative Boom Needs to Be Seen… Literally
San Antonio businesses are embracing video production, discover the 10 types of videos every brand should be creating right now with The Walls Production.
If you own a business in San Antonio, you’ve probably felt it: the city’s creative energy is exploding. From new coffee shops at the Pearl to family-run gyms on the South Side, every corner of town hums with personality.
And in 2025, the way to capture that energy isn’t with flyers or billboards - it’s with video.
That’s why smart local businesses are partnering with The Walls Production, San Antonio’s go-to creative agency, to turn their stories into motion. Because whether you’re serving tacos, building homes, or running a nonprofit, the truth is simple:
Your customers are watching video. The only question is — are they watching yours?
Below are 10 powerful types of videos every San Antonio brand should be producing right now — each proven to boost engagement, trust, and revenue.
1. Brand Story Videos; Your “Why” on Film
People don’t buy what you do; they buy why you do it.
A great brand-story video gives your audience a reason to care before they ever walk in the door. Think slow-motion b-roll of your shop opening, your team laughing during prep, and your voice narrating what makes your brand different.
The Walls Production specializes in cinematic storytelling rooted in authenticity. They’ll capture your real environment - not a studio set - so it feels like San Antonio: warm, colorful, alive.
2. Customer Testimonial Videos; The Trust Multiplier
From concept to camera, The Walls Production helps San Antonio businesses create professional videos that build trust and connect with their audience.
Word-of-mouth is powerful, but video word-of-mouth is unstoppable.
When real customers look into the lens and talk about how your product solved a problem, credibility skyrockets.
According to Wyzowl (2024), two out of three consumers say they’re more likely to buy after watching a testimonial video.
The Walls Production often films testimonials in natural light — outside your storefront or office — to ground them in local identity. Hearing a familiar accent or seeing a recognizable landmark instantly builds trust with San Antonio audiences.
3. Behind-the-Scenes Videos; Build Human Connection
Let people see the process, not just the product.
Behind-the-scenes content shows craftsmanship, care, and culture — the three things that make a brand feel human.
From kitchen prep at a restaurant to rehearsal at a theater company, BTS footage bridges curiosity and connection.
The Walls Production often edits these in a fast-paced Reel format (10-20 seconds each), with playful captions and music that matches your brand’s personality.
4. Product Demo Videos, Show It in Action
If a photo is worth a thousand words, a demo video is worth ten sales.
According to HubSpot (2025), 73 % of consumers say they feel more confident buying after seeing a product demonstrated on video.
For service-based companies (like HVAC or real estate), demo videos can show process steps or before-and-after transformations.
The Walls Production uses close-up detail shots and macro angles to highlight quality and texture — turning everyday work into cinema.
5. Social Reels and Shorts; The Attention Hack
Your audience’s thumb scrolls fast — 1.3 seconds to decide if they’ll watch.
That’s why micro-content rules 2025. Fifteen-second Reels or TikToks with a strong hook, logo placement, and personality can reach thousands organically.
The Walls Production designs batch shoots where a single half-day yields 20+ reel-ready clips optimized for vertical viewing.
It’s the smart way to feed the algorithm without burning out.
6. Educational or How-To Videos; Prove You’re the Expert
Consumers don’t just want to buy from you — they want to learn from you.
Teaching videos (“How to pair wine with BBQ” or “How to choose the right running shoe”) position your brand as the authority.
Add value first, and sales follow naturally.
The Walls Production frames these as mini series with consistent branding and SEO-optimized titles, building both trust and YouTube discoverability.
7. Event Highlight Videos; Turn Moments into Marketing
Fiesta week, trade shows, fundraisers — San Antonio is a city of events.
Highlight videos extend their lifespan by turning one-day experiences into year-round content. They work beautifully for sponsors and future promotion.
The Walls Production’s signature style uses gimbal movement, crowd energy, and uplifting music to capture emotion - the essence of community in motion.
8. Recruitment and Culture Videos; Show the People Behind the Brand
In 2025, culture is marketing.
Potential employees want to see what it’s like to work for you, and customers love seeing happy teams.
A short culture video shot at your office or warehouse can humanize your business and attract both talent and clients.
The Walls Production often uses a documentary approach — authentic interviews over cinematic b-roll - to balance professionalism and warmth.
9. Community Spotlight Videos; Collaborate to Grow
San Antonio’s business ecosystem thrives on collaboration.
Spotlight videos feature partnerships between brands — a brewery collabing with a local artist, a gym hosting a charity event, a salon working with a nonprofit.
These build shared audiences and double engagement because both partners promote the content.
The Walls Production frames them as mini documentaries that celebrate San Antonio’s creative network.
10. Advertising and Promo Videos; Your Sales Engine
Finally, the classic promo video - but done right.
Instead of shouting “Buy now!”, today’s effective ads tell micro stories that spark emotion first.
A well-produced ad combines catchy music, clear CTA, and cinematic visuals. When paired with geo-targeted ads around San Antonio, ROI can be staggering.
Case in point: After launching a 30-second Instagram spot produced by The Walls Production, a local boutique reported a 45 % increase in foot traffic within two weeks.
Why These 10 Videos Work Together
Individually, each video type has impact. Together, they form a complete video ecosystem that:
Builds awareness (Brand Story, Community Spotlight)
Earns trust (Testimonial, Behind-the-Scenes)
Educates (Educational Series)
Drives sales (Product Demo, Promo Videos)
Strengthens loyalty (Culture and Event Highlights)
That’s why The Walls Production often structures client campaigns as “content pipelines.” Instead of a one-off shoot, you get a library of footage repurposed for months of consistent posting and ad testing.
The San Antonio Edge: Local Culture Meets Professional Production
Big cities have budgets. San Antonio has heart.
Local video production works best when it feels like our city — bilingual dialogue, Tex-Mex color palettes, sunset tones on the River Walk.
The Walls Production leans into that authentic energy with every frame, so viewers don’t just see an ad; they see themselves.
Numbers That Prove It
Landing pages with video increase conversions by 80 % (Unbounce).
Emails with “video” in the subject line boost open rates by 19 % (Campaign Monitor).
Video ads produce 66 % more qualified leads (HubSpot 2024).
Viewers retain 95 % of a message through video (Forbes).
If you’re not leveraging professional video production this year, you’re leaving eyeballs and revenue on the table.
How to Get Started This Month
Successful video production starts with planning; The Walls Production helps San Antonio businesses stay on schedule and meet deadlines.
Pick two video types from this list to start with (Brand Story + Short Reels is a power combo).
Book a strategy session with The Walls Production to plan a shoot day.
Use that footage for social, website, and ads.
Track metrics for 30 days.
Double down on what performs.
By month’s end, you’ll have a visual library that tells your story around the clock.
Final Takeaway: Stop Posting; Start Producing
Photos scroll by. Videos stop thumbs.
In a city as vibrant as San Antonio, standing still is the only way to disappear.
Partner with The Walls Production to turn your brand into a visual experience people remember.
Because when your story moves, your business moves too.
